THE BUSINESS JOURNALS: PRINCE NAMED THE OFFICIAL RACKET OF THE POWERSHARES SERIES
Multi-year deal begins with this weeks tour launch
BORDENTOWN, NJ, Oct. 11, 2012 – PRNewswire - Prince Global Sports, a leading tennis equipment and footwear company, announced today it has signed a multi-year deal to become the official racket of the PowerShares Series. Formerly known as the Champions Series, the PowerShares Series will visit a total of 12 U.S. cities during its seven-week 2012 season – starting October 13 in Surprise, Arizona, and concluding November 30 in Anaheim, California
“Prince is excited to be partnering with the PowerShares Series as the Official Racket Sponsor,” saidPeg Connor, Director of Sports Marketing for Prince Global Sports. “Our brand is synonymous with the heritage of developing champions of today and tomorrow, so this opportunity to work with some of tennis’ greatest legends was an easy decision. We look forward to enhancing the experience for tennis fans throughout the country.”
Led by headliners Andre Agassi, John McEnroe, Pete Sampras and Jim Courier, the tour will also feature fellow Grand Slam champions Ivan Lendl, Patrick Rafter, Michael Chang and Mats Wilander as well as Davis Cup Champion Todd Martin. The athletes will be competing for a prize pool, totaling $1 million, to be shared by the top three finishers at the conclusion of the season. Each PowerShares Series tournament will showcase four of the legendary players competing for ranking points playing in two,1-set semifinals followed by a 1-set championship match.
“We are pleased to welcome Prince to the PowerShares Series family, “said Jon Venison, Founding Partner at InsideOut Sports + Entertainment. “The Prince name has long been associated with the champions of tennis so we feel it is the perfect brand fit. As the official racket, Prince will provide demo frames from their EXO3 series of rackets to all participants in the ‘Play with the Pros Experience’ held prior to each event in every market. The ‘Play with the Pros Experience’ gives amateur players the chance to play points with the four headlining champions.”
Tickets and unique interactive VIP fan experiences for the 2012 PowerShares Series are on sale now. For complete tour and ticket information, visit http://www.PowerSharesSeries.com/.
PowerShares Series 2012 Tour Schedule:
October 13 – Surprise, AZ – Surprise Tennis Stadium – McEnroe, Chang, Martin, Courier
October 17 – Chicago, IL – United Center – Sampras, McEnroe, Courier, Lendl
October 18 – Detroit, MI – The Palace of Auburn Hills – Sampras, McEnroe, Courier, Lendl
October 19 – Boston, MA – TD Garden – Sampras, McEnroe, Courier, Lendl
November 2 – Philadelphia, PA – Wells Fargo Center – McEnroe, Sampras, Courier, Rafter
November 5 –New York, NY – Madison Square Garden – McEnroe, Agassi, Sampras, Rafter
November 9 – Tampa, FL – Tampa Bay Times Forum – McEnroe, Wilander, Courier, Chang
November 10 – Atlanta, GA – Gwinnett Center – McEnroe, Wilander, Courier, Chang
November 16 – San Jose, CA – HP Pavilion – Agassi, McEnroe, Lendl, Courier
November 17 – Las Vegas, NV – Mandalay Bay Hotel – Agassi, Chang, McEnroe, Courier
November 29 – Denver, CO – Pepsi Center – Agassi, Chang, McEnroe, Courier
November 30 – Anaheim, CA – Honda Center – Agassi, Chang, McEnroe, Courier
About Prince Global Sports, LLC
Prince Global Sports, LLC, is a leading court sports company with a focused commitment to research and development and game-changing product innovations. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize and Longbody technology, the first multifilament string, the first “Natural Foot Shape” tennis shoe and EXO3 technology, are a few of the contributions Prince has made to the sport. Today, the Company engineers products in all tennis categories including Racquets, Footwear, Tennis Balls, Strings, Grips, Bags, Machines and Accessories. The portfolio of brands within Prince Global Sports includes Prince, Ektelon and Viking. Prince Global Sports is a wholly owned subsidiary of Active Brands Company with offices in New Jersey, London, France, Holland and Taiwan. Learn more information at www.princetennis.com.
About InsideOut Sports + Entertainment
InsideOut Sports + Entertainment is a New York City-based independent producer of proprietary events and promotions founded in 2004 by former world No. 1 and Hall of Fame tennis player Jim Courier and former SFX and Clear Channel executive Jon Venison. In 2005, InsideOut launched its signature property, the Champions Series, a collection of tournaments featuring the greatest names in tennis over the age of 30. In addition, InsideOut produces many other successful events including “Legendary Night” exhibitions, charity events and corporate outings. Since inception, InsideOut Sports + Entertainment has have raised over $4 million for charity. For more information, please log on to www.InsideOutSE.com or www.powersharesseries.com or follow on Facebook, Twitter and YouTube.
SOURCE Prince Global Sports, LLC